Proud partner in public relations
Sarah Maiellano thinks like a journalist. It’s what makes her a thorough, thoughtful, and well-connected Public Relations consultant. For the last 15 years, she’s served non-profits, cultural institutions, and businesses in a variety of roles – from communications director to PR consultant to content writer
Today’s PR is both an art and a science. A strong rolodex is still important, but strategically thinking, framing, writing, and identifying the right stories for the right press creates success
Broad Street Communications clients rave about Sarah’s sense of urgency, entrepreneurial spirit, organizational skills, and clear writing. An avid media consumer, she stays close to the ever-changing news cycle in order to keep her clients newsworthy.
PRSA Pepperpot Award 2020
Who’s Next: Communications Billy Penn, 2017
“Sarah handled communications at The College of Physicians/Mütter Museum during a time of transition in our Communications group. She was so good that we kept her on as a consultant, handling press relations for the launch of two major exhibitions, Spit Spreads Death and Going Viral. Quite simply, her work was superb - creative, thoughtful, and efficient. Plus, she was a wonderfully collegial addition to our team. We will continue to work with her every chance we get.”
— Rick Fitzgerald, Chief Advancement Officer, The Mütter Museum / The College of Physicians of Philadelphia
Case Studies
Opening a Landmark Museum Exhibition
Launching a New Product
Client: The Homemade Gin Kit
Goal: Introduce a first-of-its-kind product - a kit that turns vodka into gin - to the market and generate media coverage to drive sales.
Results: Widespread coverage in 375 news outlets, including The New York Times, The TODAY Show, Esquire, CNN Money, People Magazine, and Sports Illustrated.