TRAININGS AND WORKSHOPS
Sarah Maiellano leads practical trainings and workshops on media relations, storytelling, pitching, and working with the press.
Sessions are designed for non-profits, museums, cultural organizations, and communications teams — with real examples and useful takeaways people can put to work right away.
She frequently moderates conversations with journalists and communications professionals, and develops customized trainings for organizations and teams, including media training and spokesperson preparation.
PRESENTATION TOPICS
Media Relations Fundamentals
Storytelling
PR Pitching
Event-Driven PR
Media Training
Moderating Conversations
Recent audiences include the American Alliance of Museums, Temple University, University of Pennsylvania, Greater Philadelphia Cultural Alliance, and Philadelphia Public Relations Association.
“PR 101 was one of the most informative sessions I attended at the conference. I really feel like I walked away with a more complete knowledge of how the ecosystem of PR works, including strategies & actionable steps to increase my museum's visibility in the news.”
— Communications and Development Coordinator at Historic Science Museum