PROUD PARTNER IN PUBLIC RELATIONS
Broad Street Communications founder Sarah Maiellano thinks like a journalist. It’s what makes her a thoughtful, thorough, and well-connected public relations consultant. For the last 20 years, she’s worked with non-profits, cultural institutions, and businesses in roles ranging from communications director to PR consultant and writer.
Today’s PR is both an art and a science. Clients value Sarah’s sense of urgency, entrepreneurial spirit, relationships with press and partners, and clear writing. An avid media consumer, she stays close to the news cycle to help keep her clients relevant and newsworthy.
Sarah brings an ownership mindset and “Polite Persistence” to every project, earning strong media coverage for clients of all sizes.
Throughout her career, Sarah has generated 5,000+ news stories about her clients!
“She is an effective communicator who goes above and beyond to advocate for her clients and the stories that matter to them. She is beyond professional and is proactive in providing all the information needed in advance, a critical component when working with the media.”
— David Auguste, 6abc WPVI-TV
PR Strategy
Effective Writing
Fresh Ideas and Angles
Storytelling
“She has a strong network and an astute sense of how to garner interest and coverage. She could not have been more professional, organized, and delightful. We were very pleased with the coverage she was able to secure as we opened a major exhibition.”
— ZeeAnn Mason, COO, Museum of the American Revolution
HOW WE DELIVER
Media Relations
Relationship Development
Coverage Reporting
Making Connections
Creative Events
Interview Prep
Partnerships
Influencer Marketing
PUBLIC RELATIONS CASE STUDIES
MUSEUM SHOW LAUNCH
165 stories | 340M+ audience
Wall Street Journal, USA TODAY, Smithsonian Magazine, JTA, Philadelphia Inquirer, Local TV/Radio
Launched major museum exhibition with press preview and photo op, targeted pitching, and engagement with expert spokespeople. Coverage included reviews and features.
THOUGHT LEADERSHIP
Philadelphia Inquirer | 700k+ audience
Placed op-ed on Free Library of Philadelphia Foundation's literacy activation at Roots Picnic. Worked with leadership to conceptualize and draft; engaged with partner organizations to provide photos and fact check.
Also arranged feature coverage in in the Inquirer.
LANDMARK EXHIBTION
50 stories | 10M+ audience
Associated Press, Washington Post, Philadelphia Inquirer
Generated local and national coverage for the Mütter Museum’s biggest, most ambitious exhibition – and arranged recognition by Philadelphia City Council. Pitched exhibition, hosted press preview, and led PR during kick-off parade.
NATIONAL ART NEWS
9 stories | 860k+ audience
Art Daily, KYW, NJ Urban News, WURD Radio
Generated coverage across Philadelphia, New Jersey, and national art media for an exhibition at Rowan University's art gallery.
CREATIVE PARTNERSHIP + EVENT
27 stories | 1.6M+ audience
Philadelphia Inquirer, PHL17, NBC10, CBS3, WHYY, KYW, Wooder Ice
Created partnership and event, resulting in media coverage, ticket sales, and lasting relationships with partner orgs.
PHOTO + VIDEO TELLING THE STORY
120+ stories | 25M+ audience
ABC National News, Philadelphia Inquirer, All Local TV and News Radio
Arranged a syndicated ABC News story that ran in five dozen media markets, featuring student interviews. Generated photo and video-heavy coverage of kick-off event — a march through Old City.
ONCE IN A LIFETIME NEWS
Two clients — The Weitzman and Carpenters' Hall — featured in the Inquirer's America 250 commemorative supplement.
FRONT PAGE NEWS
16 stories | 3.3M+ audience
Landed front page story on The Weitzman's campaign launch to reimagine the museum.
Also, generated widespread coverage in local radio and Jewish publications.
ESTABLISHING RELEVANCE
19 stories | 4M+ audience
Philadelphia Inquirer, Metro, 6abc, Fox29, KYW, WHYY
Elevated a Mütter Museum exhibit by branding it "Year of Dracula." Generated widespread media coverage for small exhibit.
TARGETED PITCH
Philadelphia Inquirer | 320K+ audience
Pitched columnist on historical milestone related to Pennsbury Manor; story featured interview with site's director as a subject matter expert.
PHOTO ESSAY
11 stories | 900K+ audience
Maintained years-long relationship with Inquirer photographer and arranged behind-the-scenes photo essay of iconic Weitzman museum sculpture. Also, generated feature coverage of sculpture's permanency across print, web, and broadcast.
RAISING AWARENESS, CREATING NEWS
6 stories | $205,367 publicity value
KYW, PhillyBurbs.com, AOL.com
Created a first birthday party event for Pennsbury Manor's heritage breed cow, Daphne, and generated online and broadcast media coverage. Raised awareness of client's animal program and drew visitors to the site.
CIVIC ACTIVATION
29 stories | 2.1M+ audience
Generated coverage across Philadelphia print, radio, and TV news for a media stunt — a birthday party for a longtime dumpsite — to draw attention to illegal dumping.
Major funder cited media coverage as a reason to support client and the cause.
PARTNERSHIP PROMOTION
5 stories | 1.5M+ audience
Philadelphia Inquirer, 6abc
Drew attention to a partnership between Pennsbury Manor and regional arborist association for two events: A day of service and a tree climbing competition.
SMALL NEWS,
BIG STORY
19 stories | 1.6M audience
Philadelphia Inquirer, 6abc, Fox29, PennLive.com
Turned small news — a tree planting at Carpenters' Hall — into a big story by connecting it to a bigger picture, highlighting its relevance to the client, and pitching the right reporters.
“Finding Sarah Maiellano was a major win for our coalition. Sarah showed incredible patience, thoughtfulness, creativity and professionalism while managing a large coalition of partners to effectively craft our press outreach and communications strategy. She quickly absorbed the issues and was able to help us communicate our message with the needed passion and gravity that we felt the issue warranted.”
— Nic Esposito, Director of Policy and Engagement, Circular Philadelphia
“Sarah's ability to navigate the media landscape and her proactive approach in engaging with journalists resulted in numerous interviews and features, significantly elevating the visibility of our work. The breadth and depth of coverage we achieved, thanks to her efforts, were beyond my expectations.
What sets Sarah apart is not just her profound understanding of public relations but her ability to deliver tangible results swiftly. Her dedication, strategic mindset, and exceptional talent in PR have had a direct, positive impact on the success of our exhibition.”
— Leah den Bok, Photographer, Unhoused Exhibition, Mütter Museum